San Diego is a great place to be selling a home. There are countless things to love about this area: from near-perfect weather year-round to sprawling wineries and innovative craft breweries to the beaches and nature that spread from neighborhood to neighborhood. With so many great attributes, consider the market on your side: what’s not to love about purchasing a San Diego home? However, if you want to get your home off the market fast, there are several steps you can take to ensure it happens. Here are a few ideas:
Put Yourself in the Buyer’s Shoes
One of the first things you should do if you want to get your home of the San Diego real estate market fast is to put yourself in the buyer’s shoes. Of course, this might seem easier said than done, but it’s not impossible. This means thinking about what they want; many buyers want a home that’s ready to move in out-the-box. They simply don’t have the time or money to spend thousands of extra dollars or several weeks at their disposal.
There’s a bit of psychology involved at this point. If you pay attention to retail buyer psychology, you’ll notice that there are some key points that can be applied to the real estate market, too. For example, today’s consumers react to the “free shipping” perk strongly. If a product were listed as $10, and shipping was an additional $4.99, that product would be less attractive than a product that was $14.99 and included free shipping.
As you can see, the same psychology can be applied to the real estate market. It doesn’t take much to make small renovations to your home in order to appease the buyer mentality. Not only will this make your home more attractive to buyers, but will give them that “free shipping” feeling—knowing that little to nothing needs to be done when the purchase is made gives many buyers a sense of relief.
San Diego is chock full of historically designated homes; it has more than 1,000 properties dedicated as a historical landmark. Some have even been recognized on a federal level with a National Historic Landmark designation. If your home has one of these special designations, use it to your advantage. If this is your case, highlight it in your listings, and make it a standout feature during showings. Designations have major property tax reductions, and this is something new homeowners would be happy to hear.
Leverage Marketing Power
Marketing helps generate buzz around your property, and gets people coming into your home for a viewing. And to really help your house stand out, you can sprinkle a bit of guerilla marketing into your strategy. The fact is, many people simply put their listing up and hope it will do all the work for them. They adopt the “if you build it, they will come” approach. But in reality, if you really want to stand out from the crowd, you should go the extra mile to attract them. There are plenty of ways to do this.
For starters, why not create a drone video of your property? A drone can showcase the beauty of your land in a complete picture—something standard photos fail to do. And your drone video can do much more than showcase the home: it can showcase the neighborhood and nearby attractions, too. For example, if your house is located near the beach, a drone can beautifully demonstrate that proximity, immersing the viewer in the area and giving them an up-close look at what it would be like to live there.
A real estate agent will help come up with marketing ideas that have proven results, but there are some wildly creative ideas that just might work for you and add a layer of uniqueness to the sale. One couple allowed interested buyers to move into their home for the weekend, giving them a firsthand idea of what it’s like to live in the area and in the home. Mere weeks later, the couple ended up receiving an offer from the family who trialed. Other unique ideas include:
- Leverage influencer marketing
- Consider unique open house ideas
- Host community events
- Connect with local businesses and post flyers
- Send beautifully designed postcards to target buyers
Understand Today’s Buyers Climate
Putting your home on the market might be a smart idea given the current buyer’s climate: now more than ever, potential buyers are willing to make an offer. For many years, San Diego has been a traditionally difficult market to penetrate. But real estate research marketing company, CoreLogic, learned that there was an 11% dip in home purchases.
“It’s a good time to get in there,” Mark Goldman, a San Diego loan officer, told Channel 10 San Diego. “There’s more of a selection of homes to purchase, and there’s probably sellers who are more willing to consider offers maybe a little bit below their list price, and so forth.”
According to him, in the current climate, buyers aren’t forced into putting down a huge down-payment, creating a more comfortable environment for them to make offers. And overall, Southern California has seen a decent enough drop in home prices to accommodate buyers without compromising sellers.
Choosing the Right Real Estate Agent
To get your home off the market fast, a real estate agent is necessary. Choosing the right real estate agent may take a while, but it’s worth the time and effort. Many sellers make the common mistake of simple searching Google for phrases like “best real estate agent” and run with whatever appears on the top pages of Google. Your research should go beyond a standard Google search.
As a seller, you should speak to several agents and conduct an informal “interview” with them to better understand whether it’s a compatible fit. Your goal here is to determine whether the agent has sufficient experience in the real estate market. Many real estate agents have extensive knowledge particular San Diego neighborhoods, too, or with dealing with specific types of homes (such as those with a historic designation). As you speak to them over the course of a couple weeks, you’ll also learn more about their communication style and how it aligns with yours.
Here at McClain, we’re well-versed on all things San Diego, and enjoy working with locals to help get their homes on and off the market fast. If you’re buying or selling real estate in San Diego, contact us to see how we can help!