Contrary to what many people think, staging is just as critical for rental properties as it is for selling a home. According to the Real Estate Staging Association, homes that are strategically staged sell 73% faster than those that are not.
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Staging your rental property can be challenging, regardless of the property type you’re listing. Whether you’re staging real estate in San Diego or decking out a cabin in Aspen, your techniques will play a crucial role. Keep in mind that staging for long-term rentals vary from staging for short-term rentals. When you’re renting your property for a long-term lease, all your hard work will eventually be evacuated.
Still, your home’s interior is crucial for visitors to be able to envision themselves living there. And when it comes to staging, you’re forced to remove your personal preferences of style and design in favor of what your guests are most likely to enjoy. With the right home staging techniques, you are well on your way towards getting your property rented quicker, at much better rates. Here are a few home-staging tops for your long-term rental:
Pay Attention To Curb Appeal
When you pay attention to your curb appeal, you make it much easier to create a great first impression. Of course, the basics apply to your outdoor upkeep: trimming, mowing, pulling weeds, and cleaning up fixtures are among some of the standard practices for ensuring your curb appeal is clean and inviting. From there, you can take it up a notch incorporate decorative features.
Maintain Neutral Colors
It may be tempting to design according to your personality, but when it comes to staging, neutral is the way to go. Bold colors and patterns are okay in small doses. The overall theme of the home should be neutral, too. What seems like a good theme on your own agenda might not be a good staging theme. Be wary of color clutter, which can occur when you have too much decoration and statement pieces with varying colors. To help guide you, create a color palette that you can refer to often. Use this free Color Generator to create the perfect palette.
Make Your Home Look Lived In
Making your space look “homey” and lived in makes it easier for prospective renters to picture themselves in the space. There’s a fine line between making a home look comfortably lived in and the home appearing messy. Think of this like breaking in a new pair of shoes. Here are a few ways to achieve this:
- Drape throw blankets and throw blankets over sofas, armchairs, and bedspreads.
- Leave books and magazines on tables and nightstands. Keep some books open to show full pages.
- Incorporate family heirlooms. Photos and other heirlooms give a home personality and individual character. It shows that the property and the people behind it have a story.
- Let your storage show. Organized items make a home feel clean and filled in. Your organization and home storage also reveals a lot about your space, and it demonstrates how different areas can be utilized. Check out these storage space tips for different rooms in your house.
- Take advantage of distressed items. Even when distressed items are new, they give off the appearance of classic, care-free character.
- Spread plants. Greenery has not only been psychologically proven to improve moods and boost creativity, but can liven up a dull space. Incorporate different type of plants in your home, from larger varieties to small air plants and geraniums along your window sills.
Tailor Your Style To Your Environment
Every business caters to different audiences depending on the market and target. Similarly, you want your property to be marketable to those that are most likely to sign the dotted line. When choosing your staging furniture and accessories, consider your local environment and the people that reside there. Is it contemporary and suburban, or young and trendy? For the former, you’d likely want to go with a more minimal, modern approach, while the later could use bohemian or industrial finishes.
The more you understand about your neighborhood, the better you can predict the type of tenant that will be interested in your property. And when you can predict the type of people who will walk through your doors, you can better cater to their lifestyle and needs.
Highlight Your Selling Features
Your home’s selling features should be highlighted to maximize your sales potential. For example, if you have built-in bookshelves, emphasize them with accessories, LED lights, shelving wallpaper. If you have a fireplace, make it the focal point of the room. For example, some tips for highlighting your fireplace include adding unique lighting styles like taped or puck lighting, and throwing in art around the mantle.
Consider A Professional Staging Service
Sometimes, getting the help of a professional staging service is just the best way to go.This absolves you of the responsibility of curating your own rental property, which can be time-consuming laborious. A home staging service will listen carefully as you articulate your vision, and provide valuable suggestions and design advice that you may not have been previously aware of. They are training in increasing the perceived value of your home, and don’t have any emotional attachments that could distract you from what needs to get done.
Another major benefit of a professional staging company is that it can save you from having to purchase all of your staging furniture independently. With staging companies, you can rent all the furniture you need. This is particularly useful if you won’t be able to benefit from investing in furniture yourself.